Privacy Policy

This Privacy Policy describes how Inspirato® and Inspirato Real Estate, which is wholly owned and operated by Inspirato®, collects, uses, and shares personal information. This Privacy Policy also describes what choices you have in managing your personal information.  It is important to Inspirato that our users have a greater knowledge and control over information related to them. This Privacy Policy is designed to provide consumers ("you" or "your"), who use our Website (as defined herein), with tools to help understand and control the collection, use, and sharing of that personal information.

Inspirato® reserves the right, at any time, to modify this Privacy Policy. If we make revisions that change the way we collect, use, or share personal information, we will post those changes in this Privacy Policy. You should review this Privacy Policy periodically so that you keep up to date on our most current policies and practices. We will note the date of the latest version of our Privacy Policy at the end of this Privacy Policy.

The Types of Information We Collect

For the purpose of this Privacy Policy, when we use the term "personal information" we mean information that allows someone to identify or contact you. Non-personal information means information that does not directly identify you. We collect both types of information.

We collect personal information from visitors on, and any social media webpages created by Inspirato® (collectively, the "Website"). For individuals who become a registered user of the Website or otherwise transact on the Website, this will include information such as email address, telephone number, home address, and zip code. Personal information may also include information you provide to us in order for us to create personalized communications and services for you and your guests, including: credit card information, your birthday, transaction history, home value, company information, job title, and information about your traveling companions.

Other information we collect may include marketing information, including both offline and online information, such as:

+ Behavioral or demographic attributes, when tied to personal information.
+ Transactional data based on past purchase behavior, when tied to personal information.
+ Data from marketing opt-in lists, consumer surveys, or publicly available information.
+ Unique IDs such as a cookie placed on a computer, mobile or device IDs.
+ Internet Protocol address ("IP address") and information derived from IP address such as geographic location.
+ Information about a device such as information contained in HTTP headers or other internet transfer protocol signals, browser or device type and version, operating system, user-agent strings and information about or from the presence or use of "apps" on mobile devices.
+ Demographic information such as a consumer's gender, age, and income range, when not tied to personal information.
+ Behavioral data of consumers' computer or device usage on websites or apps, such as advertisements clicked, websites and content areas, and date and time of activities.
+ The web search a consumer used to locate and navigate to a website.
+ Latitude/Longitude data.

How We Collect Information

We may collect personal information from you in the following ways:

+ By Asking. We may collect some personal information from you by asking that you provide it to us. For instance, when you register on the Website, purchase a membership, request a copy of the Inspirato® Magazine, book travel online, make or redeem purchases on the Website, or when you attend an in-person event.
+ Call Recording. Telephone calls with Inspirato® may be recorded for quality assurance. By agreeing to this Privacy Policy, you provide consent to Inspirato® to record your telephone calls.
+ Cookies. Many sites use "cookies," which are small text files that reside on your computer to identify you as a unique user. We may use cookies on the Website to allow us to, among other things, measure activity and to personalize your experience. For instance, cookies may enable us to remember your viewing preferences without requiring you to re-type a user name and password. Cookies may also allow us to track your status or progress when requesting products, services, or information. If you choose, you can set your browser to reject cookies or you can manually delete individual or all of the cookies on your computer by following your browser's help file directions. However, if your browser is set to reject cookies or you manually delete cookies, you may have some trouble accessing and using some of the pages and features that are currently on the Website, or that we may put on the Website in the future.
+ Web Beacons. A web beacon is an electronic file on a web page that allows us to count and recognize users who have visited that page. Among other things, a web beacon can be used in HTML-formatted email to determine responses to our communications and measure their effectiveness. For example, a web beacon may track your activity if you get an email from us and click on a link in that email to go to the Website. You can generally avoid web beacons in your email by turning off HTML display and displaying only the text portion of your email.
+ Web Server Logs. Web server logs are records of activity created by the computer that delivers the webpages you request to your browser. For example, a web server log may record the search term you entered or the link you clicked to bring you the webpage. The web server log also may record information about your browser, such as your IP address and the cookies set on your web browser by the server.
+ Geo-Location Technologies. We may collect information about the location of your device if you provide your consent. At any time, you may request that we do not collect information about your location by contacting us at the address listed below under the Section titled “How We Communicate With You.”
+ Social Networking Sites. If you log into your user account through shared sign-in services (e.g., Facebook Connect), you provide Inspirato® with permission to access certain information about you from that social networking site, such as your user profile, friend list, and profile picture.
+ Enhanced Information. We also may enhance the personal information we collect from visitors with other information from third party Data Sources, as defined below.
+ Third Party Data Sources. In addition to the information that we collect from you directly, we may receive information about you from third parties, such as our vendors, business partners, our affiliates, data providers, data partners or publicly available sources ("Data Sources"). We allow Data Sources to send us marketing information that they have collected from both online and offline sources. This may include information from customer lists, website memberships, or other information created from a third-party's own technology (such as proprietary modeling or matching technology of other companies).

How We Use Information

Our primary purpose in collecting personal information from our visitors is to provide visitors with products, services, and information that we think may be of interest. For example, we use your personal information to:

+ Complete or process transactions for you and send you confirmations and receipts.
+ Fulfill booking requests you have made, plan vacations for you, confirm itineraries you have selected, and suggest products or services we think you may be interested in.
+ Recognize or identify you when you return to the Website.
+ Tell you about updates to your account, products, and services.
+ Answer questions and respond to your customer service requests.
+ Monitor the usage and performance of the Website, and determine aggregate information and usage patterns.
+ Make the Website easier to use; help diagnose problems with the Website; or enhance the Website for optimal user experience.

We may use your personal information to advertise and market our products and services (and those of our partners) to you, for example, to present targeted advertisements on the Website and other third party web sites, in email marketing, and in direct mail marketing. We also use your personal information to analyze the effectiveness of our advertisements, and to determine whether you would be interested in new products or services we may offer.

How We Share Information

We may share information about you with third parties in certain circumstances including in the following situations:

+ Sharing Your Information with Service Providers. We may share information with third-party service providers in order for those service providers to perform business functions for Inspirato. These services may include, among other things, helping us to provide services that you request, such as planning, booking, and providing concierges and activity vendors. Service Providers also help us to create or maintain our databases; research and analyze the people who request products, services or information from us; to prepare and distribute communications; or to respond to inquiries.
+ Law Enforcement and Legal Process. We may report to law enforcement agencies any activities that we reasonably believe to be unlawful, or that we reasonably believe may aid a law enforcement investigation into unlawful activity, as well as disclose your information to the extent required by a valid order of a court or other governmental body or by applicable law. In addition, we reserve the right to release your information to law enforcement agencies if we determine, in our sole judgment, that either you have violated our policies, or the release of your information may protect the rights, property, or safety of Inspirato®, or another person.
+ Sharing Your Information as Permitted by Law. We may share your information with others as required by, or permitted by, law. This may include sharing your information with governmental entities, or third parties in response to subpoenas, court orders, other legal process, or as we believe is necessary to exercise our legal rights, to defend against legal claims that have been brought against us, or to defend against possible legal claims that we determine in our sole discretion might be brought against us.
+ Affiliates and Business Transition. We may share your personal information with our corporate affiliates (e.g., parent company, sister companies, subsidiaries, joint ventures, or other companies under common control). In the event that we, or any portion of our assets, are acquired or we undergo any other transition in our business, your information may be transferred to the acquiring company or other entity surviving such a transition.
+ Behavioral Advertisers. We may participate in behavioral-based advertising. This means that a third party may use technology, such as a cookie or a web beacon, to identify you on the Website so that they can provide advertising about products and services tailored to your interest. That advertising may appear either on the Website, or on other web sites. If you would like to opt-out of behavioral advertising based on your use of the Website, you can do so by visiting the Network Advertising Initiative and the Digital Advertising Alliance.
+ Marketing Initiative. We may disclose personal information or other marketing information to our third-party service partners for executing offline and online marketing campaigns. We may use third-party service providers, acting on our behalf, to create and display advertising or other content. This information is used to personalize our communications with you about products and services that are specific to your needs and interests. Rather than burden you with information that is not relevant or of interest to you, we try to target information that is specifically important to you.
+ Partner Companies. We may share your personal information to carefully selected outside companies when we believe their products or services may interest you. If you do not want your personal information shared in this manner, please contact us at the address listed below under the Section titled “How We Communicate With You.”
+ Blogs, Online Postings, and Testimonials. We may decide to allow visitors to share comments, postings, testimonials, or other information. If you choose to submit such information to us, the information that you submit may be available generally to the public. Information you provide in these areas may be read, collected, and used by others who access them.

How We Secure Personal Information

We take reasonable and appropriate measures to help keep information secure, and to help prevent from disclosure to individuals who are not described in this Privacy Policy. While we follow reasonable procedures to try to protect the information in our possession, no security system is perfect and we cannot promise, and you should not expect, that your personal information will remain secure in all circumstances.

Limiting The Way We Share Your Personal Information

+ Changes to Your Personal Information. We rely on you to update and correct your personal information. You may modify or delete your account profile by logging into your account. Some personal information can also be changed by contacting us using the information in the Section titled “How We Communicate With You.”
+ Deletion of Your Personal Information. Typically, we begin sharing your information within 30 days of the date you register on the Website or join our club. We will continue to use your information as described in this Privacy Policy. You may however request that we delete your personal information. All requests must be directed to the contact listed under the Section titled “How We Communicate With You” below. We may also decide to delete your personal information if we believe your data is incomplete, inaccurate or that our continued use and storage are contrary to our obligations to other individuals or third parties. When we delete personal information it will be removed from our active database; it may take up to 30 days to remove you from certain databases and lists but may only be kept for so long as we have permissible purpose for processing it. Personal data may remain in archives where it is not practical or possible to delete it. In addition, we may keep your personal information as needed to communicate with you in connection with servicing your account, fulfilling your requests, administering any promotion or program in which you have elected to participate, or as needed to comply with our legal obligations, resolve disputes, and/or enforce any of our agreements.
+ Email Un-Subscribe. If you decide that you do not want to receive commercial emails from us, you can "opt-out" from receiving such emails by clicking on the "unsubscribe" link provided at the bottom of every commercial email. Please note that if you choose to opt-out, we will still send you emails relating to specific products or services that you purchase, or emails that we believe are pertinent to any communication that you have sent to us, or the relationship that you may have with us. If you decide at a later time that you would like to receive commercial emails from us, you can opt back in to our communication list.

How We Communicate With You

If you have any questions or concerns regarding this Privacy Policy, or if you would like to opt-out, delete, or unsubscribe from our use of your personal information, you may reach us by email at: or by telephone at (844) 682-7526 or by mail:

Inspirato LLC
Attn: Privacy
1631 Wazee St.
Denver, CO 80202

If we need, or are required, to contact you concerning any event that involves your personal information we may do so by email, telephone, or mail.

Your California Privacy Rights

Under the California Consumer Privacy Act (“CCPA”), California residents have certain rights regarding the personal information that businesses have about them. This includes the rights to request access or deletion of your personal information, as well as the right to direct a business to stop selling your personal information.

Right to Notice
: You must be properly notified of:

+ Personal information We Collect: Please review the section of this Privacy Policy titled “The Types of Information We Collect” for more information about the personal information we collect.
+ Why We Collect personal information: Please review the section of this Privacy Policy titled “How We Use Information” for more information on why we collect personal information.
+ How We Collect personal information: Please review the section of this Privacy Policy titled “How We Collect Information” for more information on how we collect personal information.
+ With Whom We Share Your personal information: Please review the section of this Privacy Policy titled “How We Share Information” for more information on how we share personal information.

Right to Access Your Information: You have the right to request:

+ The categories of personal information that we have collected about you
+ The categories of sources from which we collected the personal information
+ The business or commercial purpose for collecting or selling the personal information
+ The categories of third parties with whom we share personal information
+ The specific pieces of personal information we have collected about you
+ The categories of personal information that we have disclosed about you for a business purpose
+ The categories of personal information that we have sold about you, as well as the categories of third parties to whom we sold the information

If you would like to exercise your right to request access, please submit your request by calling us at (844) 682-7526 or by emailing us at We will review your request and respond to you as soon as possible.

Right to Opt-Out of Sale: While we do not sell personal information in exchange for any monetary consideration, we do share personal information for other benefits that could be deemed a “sale,” as defined by the CCPA (Cal. Civ. Code 1798.140(t)(1)). We support the CCPA and wish to provide you with control over how your personal information is collected and shared. You have the right to direct us not to sell your personal information. If you would like to exercise your right to request opt-out of sale, please submit an email to We will review your request and respond to you as soon as possible.

Please note that we may still use aggregated and de-identified personal information that does not identify you or any individual; we may also retain information as needed in order to comply with legal obligations, enforce agreements, and resolve disputes.

Right to Deletion: You have the right to request that we delete any personal information about you that we have collected from you. Please note that there are exceptions where we do not have to fulfill a request to delete information, such as when the deletion of information would create problems with the completion of a transaction or compliance with a legal obligation. If you would like to exercise your right to request deletion, please submit your request by calling us at (844) 682-7526 or by emailing us at We will review your request and respond to you as soon as possible. We will review your request and respond to you as soon as possible.

Right to Non-Discrimination:
We will not discriminate against you (e.g., through denying goods or services, or providing a different level or quality of goods or services) for exercising any of the rights afforded to you.

How to Exercise Your Rights: To exercise your rights described above, please submit a verifiable consumer request to us by either calling us at (844) 682-7526 or by emailing us at

Verifiable Consumer Requests: Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. You may only make a verifiable consumer request for access to your personal information twice within a 12-month period.

The verifiable consumer request must: Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative of that person. Describe your request with sufficient detail that allows us to properly understand, evaluate and respond to it. We cannot respond to your request to exercise your access and/or deletion rights if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. Making a verifiable consumer request does not require you to create an account with us. However, we do consider requests made through your password-protected account sufficiently verified when the request relates to personal information associated with that specific account. We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.

Response Timing and Format: We attempt to respond to a verifiable consumer request within 45 days after we receive it. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing within 45 days after we receive your initial request. If you have an account with us, we will deliver our written response to that account. If you do not have an account with us, we will deliver our written response by mail or electronically, at your option.

Any disclosures we provide will only cover the 12-month period prior to the date we receive the verifiable consumer request. The response we provide will also provide the reasons we cannot comply with a request, if applicable. For access requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

Contact Information: In compliance with the CCPA, we commit to resolve complaints about your privacy and our collection or use of your personal information. California residents with inquiries or complaints regarding this Privacy Policy should please submit your request by calling us at (844) 682-7526 or by emailing us at

Do Not Track (DNT): Our Service does not respond to DNT signals. However, some third party websites do keep track of your browsing activities. If you are visiting such websites, you can set your preferences in your web browser to inform websites that you do not want to be tracked. You can enable or disable DNT by visiting the preferences or settings page of your web browser.

California's Shine the Light law. California residents with an established business relationship with us can request information once a year about sharing their personal information with third parties for the third parties' direct marketing purposes.  If you would like to request more information under the California Shine the Light law, and if you are a California resident, you can contact us by calling us at (844) 682-7526 or by emailing us at


+ Shared Accounts. If you limit your privacy settings on an account that you hold jointly with someone else, your privacy choices will apply to everyone on your account.
+ Children. We do not intentionally collect information from, and do not tailor any marketing efforts to, children under 13 years of age. Our Services are offered to customers and users who are of the age 16 years and above. No programs, events, services or offerings are intended for children under the age of 16.
+ Other Websites. The Website, our emails, or our application may link to third parties' websites. It is also possible that third parties' websites or emails may link to the Website. We are not responsible for the content or the privacy practices employed by third parties, and information collected by third parties is not governed by this Privacy Policy. We encourage you to read the privacy policies of these websites before transmitting any personal identifiable information to third parties.
+ Transmission of Data to Other Countries. Inspirato® is based, and the Website is hosted, in the United States of America. Your personal information is processed in the United States, where privacy laws may be less stringent than the laws in your country and where the government, courts, or law enforcement may be able to access your information. If you are from a country outside of the United States of America with laws governing data collection, use, and sharing that may differ from U.S. law and you provide personal information with us, please note that any personal information that you provide to Inspirato® may be transferred to the United States of America. By providing your personal information, you hereby specifically and expressly consent to such transfer, storage, and processing and the collection, use, and sharing set forth in this Privacy Policy or in any terms of use related to the use of and access to the Website.

Updates to this Privacy Policy

We may change this Privacy Policy from time to time. We encourage you to periodically review this page for the latest information on our privacy practices. The “last updated” legend at the bottom of this Privacy Policy indicates when this Privacy Policy was last revised. Any changes will become effective when we post the revised Privacy Policy on the Site. Your use of the Services following these changes means that you accept the revised Privacy Policy.

LAST UPDATED: 1/8/2021